Your website is essentially an ambassador for you and your business online. This is what will be representing you to the world and it’s up to that design to ensure that all the traffic you direct to your site comes away thinking your business is going to be the right choice for their requirements.
Or perhaps your business actually revolves around your site? Maybe you plan on monetizing a website to provide your primary source of income. Either way, the most important thing is that your website makes the perfect impression and directs your traffic to your squeeze page or checkout.
In short, businesses these days live and die by their web design. This is an incredibly important investment and one that can provide incredible ROI if you get it right.